In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
SERIES KICK-OFF
#9 FREE ASSOCIATION
This is where the prospect imagines or fantasizes about other people’s situations or experiences, good or bad, as though they are or have personally experienced them first-hand.We use multiple examples of individuals who your prospect could easily “free associate” being in the same successful situation or having the same experience if they
used your product to improve their situation.
You don’t have to pull from a real customer that you’ve helped, but make sure it’s a plausible scenario. Briefly talk about that one time you helped a family in a dire situation. Make it visual so your prospective client can really latch onto the story’s pain points. They’re likely going to have a very similar problem, which makes it easier for them to step into the story. This is when free association comes into play because they will be able to feel and sense the experiences of the customers in your story.
The sort of emotional response that comes with free association will drive
their decision, and it’s likely it will motivate them to use your product or
service.
CONCLUSION
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.
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